How to Prepare for a Brand Video Shoot.

Planning a brand video can feel daunting, especially if it’s your first time stepping in front of the camera. The good news is that preparing for a brand video shoot doesn’t need to be complicated. With a little guidance from me, the process can feel calm, considered and enjoyable.

Whether you’re a creative business, maker or small brand, thoughtful preparation helps ensure your brand video feels natural and true to who you are.

Start With Your Story

Before thinking about locations or visuals, take some time to reflect on your story.

Ask yourself, what do I want people to understand about my business? What values matter most to me? What makes my work different?

Brand video works best when it’s rooted in authenticity. You don’t need a script or polished lines - just a clear sense of what you want your audience to feel when they watch.

Think About Your Space

Brand videos often capture you in your own environment - whether that’s a studio, workshop, home workspace or location connected to your work.

When preparing, tidy the space, but don’t over-style it, keep details that reflect your process and personality and remove anything distracting that doesn’t belong to your brand.

Your space doesn’t need to be perfect. It just needs to feel like you.

What to Wear for a Brand Video Shoot

Choosing what to wear can feel like one of the hardest parts, but simplicity works best.

A few gentle guidelines I like to work with:

• Wear clothing you feel comfortable and confident in;

• Avoid bold patterns, logos or large text;

• Stick to colours that reflect your brand or work environment’

• Bring a couple of options if you’re unsure'.

Most importantly, choose something that feels natural - if you feel at ease, it will show through on camera.

Don’t Worry About Being “On Camera”

This is something many people worry about the most, but it’s worth saying - you don’t need to be a presenter or performer.

Storytelling brand video is about capturing real moments - how you work, how you move, how you interact with your craft. Much of the filming happens while you’re simply doing what you normally do - like a fly on the wall for your customers.

If a voiceover is part of your film, this can be recorded gently and naturally, with guidance throughout

Trust the Process

A brand video shoot isn’t about perfection. It’s about creating space for your story to unfold.

From the way you work to the quieter details in between, the most meaningful moments often happen naturally. Trusting the process allows your video to feel honest, calm and true to your brand.

After the Shoot

Once filming is complete, your brand video is carefully edited to reflect the story, feeling and pace that suits your business. This includes thoughtful use of sound, music and pacing - ensuring the final film feels aligned with how you want your brand to be seen.

Final Thoughts

Preparing for a brand video shoot doesn’t require overthinking or performance. With clarity, openness and a little preparation, the process becomes a collaborative experience - one that results in a film that reflects your story in a genuine and meaningful way.

Brand video is about letting people see into your business, and preparation simply helps that story come through clearly.