Visual Strategy For Independent Brands

Visual strategy helps you make the most of your photography and video from a shoot - bringing clarity, consistency and intention to how your visuals are used over time.

A brand shoot creates a rich collection of imagery and film — but knowing how to use it effectively afterwards can feel overwhelming.

Visual strategy is designed to support you after the shoot, helping you understand how your photography and video can work together across your website, social media and marketing. It’s about making intentional choices, so your visuals feel cohesive rather than reactive.

This isn’t about creating more content. It’s about using what you already have, well.

A woman with short red hair sitting on a wooden bench near a window with white curtains. She is wearing a sleeveless blue top, beige wide-leg pants, and black high-heeled sandals. Beside her on the bench is a black handbag.
A person arranging ceramic mugs on a shelf inside a kiln. The mugs have a ribbed texture and come in neutral colors. The kiln has a brick interior.
A man wearing a black wide-brim hat, round sunglasses, a black quilted coat, and earrings, standing outdoors in front of blurred buildings and trees.
Spools of thread in various colors on a table.
Abstract light and shadow patterns on a wall created by sunlight passing through a textured surface.
Frosted glass with a reflection of flowers and a person, blurry background under low light conditions.
A woman wearing large yellow-tinted glasses, hoop earrings, a black headband, and a fur coat, standing behind blurred figures. The background is dark and out of focus.
Close-up of a stone wall with detailed carving of a crowned figure's head and ornate architectural elements.
A branch with orange berries in a black vase against a plain gray background.
A woman holding a Tibetan singing bowl and mallet, with the "WELL" sign in the background.
A close-up of a white curtain hanging from a window, with blurred greenery outside in the background.
A woman wearing a large, dark blue fur hat, red glasses, gold jewelry, a fur coat, a denim vest over a white shirt with a blue tie, standing against a dark background with purple flowers in the foreground.
A white side bathtub with three vintage-style faucets, set against a wood-paneled wall in a dimly lit room with hardwood flooring.
Nighttime photograph of a multi-story apartment building with illuminated sign reading 'albany court' above the entrance door. The building has several lit windows, and external stairs are visible through the open entrance.
Multiple unfinished ceramic mugs stacked on shelves in a pottery studio.
Close-up of a vintage upholstered chair with a blue geometric floral pattern and gold metal frame against a dark background.

What Visual Strategy Can Help With.

Visual strategy is especially helpful if you:

  • feel unsure what to share after a shoot;

  • want your visuals to feel more consistent across platforms;

  • are launching something new using existing imagery;

  • want to extend the life of a brand shoot;

  • feel like you have “lots of images” but no clear plan.

It offers clarity around what to use, where to use it, and how often - without pressure.

A brown paper grocery bag with handwritten tags hanging from metal hooks.
Ask About Visual Strategy

My Approach.

Visual strategy is a collaborative and practical process designed to support you after a brand shoot.

Alongside the photography and video we create, I help you understand how to use your visuals with clarity and intention - so they continue to work for you long after the shoot itself. Together, we look at how your imagery can be used across your website, social media and launches, creating consistency without overcomplicating things.

My approach is thoughtful and flexible, offering guidance where it’s helpful and space where it’s needed.

  • Each visual strategy session is tailored to your needs, but may include:

    • guidance on how to use your photography and video across platforms;

    • suggestions for pairing imagery;

    • support with choosing visuals for launches or key moments;

    • advice on refreshing content between shoots;

    • recommendations for future shoots or add-ons, if helpful.

    The focus is always on practicality and clarity, not rigid rules.

  • Visual strategy is most often booked:

    • as an add-on to brand photography or video;

    • or as a follow-up session after a shoot.

    It works alongside your existing imagery, helping you use it with confidence and intention - rather than letting it sit unused or feeling unsure what to share next.

  • Visual strategy is well suited to:

    • independent brands and founders;

    • clients who want ongoing clarity after a shoot;

    • businesses creating regular content;

    • brands who value consistency over constant creation.

    If you want your visuals to feel considered and long-lasting, this is likely a good fit.

  • Stock imagery supports visual strategy by giving you flexible, ready-to-use visuals that help maintain consistency between shoots.

    When used alongside your photography and video, stock imagery can fill small gaps, support written content, and keep your visuals feeling current - without disrupting your overall visual direction.

    Think of it as a practical tool that helps your visual strategy work day-to-day.

Get In Touch
A man sitting on a wooden bench outside a vintage shop with a sign advertising antiques, paintings, pottery, coffee, and cake. The shop has a large glass window showcasing various pottery and decorative items. The man is wearing a beige coat, rust-colored shirt, khaki pants, and a gray cap, with a white mug placed on the bench next to him. There is a small potted tree beside him.

Visual strategy helps your photography and video continue to work for you, creating ease and intention in how your visuals are used over time.

Person holding a black ceramic mug with a latte featuring latte art on top, in a cozy indoor setting.

As seen in…

The Sky Arts logo in black on a white background.
Black background with white text displaying 'M&S' in the center.
The image shows a black background with a logo that reads 'Getty Images' in white text.
BBC Essex logo in black text on a white background.
Collage of various photographs including people, nature, and urban scenes, with the text "RANKIN'S 2020" and the subtitle "Photographs of a year like no other."